Undeliverable As Addressed (UAA)
Is still a problem in the direct mail industry. Standard Mail accounts for a large number of UAA. Most direct marketers are not aware of the amount of UAA addresses because it is discarded without notification in Standard Mail. Most address hygiene or NCOA processes only improve some of the address problems. EQ3 has created a multi-step process that can correct or delete UAA not caught by a normal process and enhance address deliverability by 8% to 12%.
EQ3 has created two different ways to clean up data. We have a pre-mailing solution and a post-mailing solution. Whether you are prospecting for new clients or marketing to existing clients, our solutions are customized to fit your needs.